Madonna Signs A Deal With Iconix Brand Group (ICON, M)

Madonna has entered into a joint venture with Iconix Brand Group (NASDAQ: ICON) for developing, and acquiring brands.

Madonna has entered the deal through an entity controlled by her, and her manager, Guy Oseary. Madonna has agreed to provide creative services related to promotion, and development of the brands. The joint venture has been named MG Icon venture. It will have the permission to use Madonna’s name, and personality for promoting apparel, shoes, and other products.

The joint venture is also expected to announce a direct-to-retail agreement with Macy’s Inc. (NYSE: M).