Coach Signs A Deal With Estee Lauder (COH, EL)
Coach Inc. (NYSE: COH) is looking for new ways to expand its fragrance business. The company has entered into an agreement with Estee Lauder Cos. (NYSE: EL) to market its perfumes to international markets. The company is also expected to sell its perfumes via department stores.
Coach Inc. (COH) is grappling with issues like falling revenues. The company has resorted to huge markdowns on its merchandise. It also has introduced new styles to boost demand. Under the new agreement, Coach will collaborate with Estee Lauder's (EL) BeautyBank and Aramis & Designer Fragrances to sell Coach fragrances in luxury and specialty stores. Coach's beauty line will now be available globally. Coach perfumes have received positive reviews from customers and the industry.
