Burger King To Partner With Starbucks’ (BKC, SBUX, MCD)
Burger King (NYSE: BKC) has partnered with Starbucks (NASDAQ: SBUX) to sell its Seattle’s Best Coffee at its stores. Burger King (BKC) is expected to start selling the brew in its 7,250 outlets by this fall season. The fast food chain is expected to sell the coffee in the $1-$2.79 price range.
Starbucks (SBUX) has already collaborated with other restaurants such as Subway for the sale of Seattle’s Best Coffee.
Burger King is coming up with the ways to compete with McDonald's (NYSE: MCD) popular McCafe coffee. The second largest hamburger chain is also expected to spend more money promoting its value meal options.
© 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.