Zipcar Halts Rentals Of Recalled Toyotas (TM)

In another blow to the reputation of Toyota Motor Corp. (NYSE: TM), privately held car-sharing service Zipcar, Inc. announced on Tuesday that it would not allow reservations for any of the Toyota vehicles in the Zipcar fleet that are being recalled until problems with the affected vehicles have been dealt with.

Zipcar, Inc. is the world's largest car sharing service boasting 350,000 members and a fleet of over 6,000 vehicles.

Over 7 million Toyotas have been recalled so far. Although the move by Zipcar to halt rentals of the recalled Toyota's won't affect Toyota's bottom line, it could further sully the automakers reputation.