There are many estimates of the size of the e-reader market and which companies have the most market share. Amazon.com AMZN claims it has sold “millions of Kindles” and that the device is the most popular item on its well-visited e-commerce site.
Most researchers who cover the e-reader market say that Amazon has a least a 60% share, followed by Sony’s SNE product and then the Barnes & Noble BKS Nook. The trouble with the data is that the industry is still trying to decide what is an e-reader and if the Apple AAPL iPad should be included in the category.
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