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- In 2018, U.S. retail alcohol sales totaled $254 billion, nearly 7x overall cannabis sales (both legal and illicit) of $37.2 billion.
- New Frontier Data estimates that overall domestic cannabis sales grew 6.7% in 2018, while alcohol sales meanwhile grew at 5% year over year (source: bw166).
- In its upcoming white paper, The Nexus of Alcohol and Cannabis, New Frontier Data will provide useful insights into how cannabis consumers use alcohol (i.e., frequency profiles, policy views, and cannibalization analysis): For instance, 50% of high-frequency cannabis users are also high-frequency alcohol users, while cannabis users largely state a preference for cannabis over alcohol.
- The report also offers key takeaways for cannabis and alcohol business operators, identifying opportunities to attract new consumers, and risks associated with changing patterns by both alcohol and cannabis users.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!