AMZN Leads Unique Visitor Traffic Growth
Analysts at Bank of America Merrill Lynch maintain their “buy” rating on Amazon.com (NASDAQ: AMZN). The target price of AMZN is set to $140.
According to ComScore’s reports, AMZN’s unique visitor growth last Friday was higher than that of Wal-Mart (NYSE: WMT) and Target (NYSE: TGT). The sales of ecommerce companies were far better than those of retailers on Friday, Bank of America Merrill Lynch adds. AMZN’s Q4 results are expected to be ahead of the consensus. The analysts express their concern, however, regarding AMZN’s long-term operating margins. AMZN’s shares have recently been highly volatility due to margin concerns.
Amazon is gaining market share in the media, software and high-end consumer electronics markets supported by easy comps, Bank of America Merrill Lynch says.
