VPRT’s Digital Marketing Services to Account for 10% of the Overall Revenues
Analysts at Cowen and Company maintain their “outperform” rating on Vistaprint NV (NASDAQ: VPRT).
VPRT has launched an online business listing service called Online Search Profiles, which automates the process of placing a small business’s information across multiple local search engines, such as Google Maps, Yahoo Local and YellowPages.com. With Online Search Profiles likely to be adopted by existing websites customers rapidly, Cowen and Company expects Online Search Profiles to enhance VPRT’s digital marketing services ARPU and reduce churn going forward.
Vistaprint’s digital marketing services are likely to contribute to the company’s revenues by 10% and non-GAAP operating profits by 18% in F2014. Cowen and Company expects VPRT’s monthly revenues per digital marketing subscriber to rise from $9 in F2009 to $13 in F2014.
