MSO May Start Realizing Royalty Revenues from Kmart in 2010

Michael Kupinski of Noble Financial Equity Research maintains his “buy” rating on Martha Stewart Living Omnimedia Inc (NYSE: MSO), while raising his estimates for the company.

While marketing in California, MSO highlighted its plans to focus on media distribution. MSO had recently announced its plans to enter into retail/merchandizing. Noble Financial Equity Research now expects MSO to generate $21.1 million of cash flows in Q4, as compared to the earlier estimate of $18.5 million.

Noble Financial Equity Research is optimistic that Martha Stewart Living Omnimedia will start realizing its Kmart royalty revenues in 2010. MSO will, however, not get the benefit of a full year of products from Home Depot, Noble Financial Equity Research added.

Noble Financial Equity Research has raised its EPS estimates for Q4 from $0.30 to $0.34.