Susquehanna upgraded COLM to "neutral"

Susquehanna Financial upgraded its rating on Columbia Sportswear Company (NASDAQ: COLM) from “negative” to “neutral”.

Columbia Sportswear’s share price has declined by approximately 15% since the company hit a high of $45 when it released its Q3 earnings results. Susquehanna Financial believes that there is limited downside at current levels as COLM remains willing to drive innovation. Susquehanna Financial says COLM’s recently released Omni Heat product, which is focused on outdoor specialty retailers, reflects the company’s efforts to suffuse higher level of innovation in its products.

According to Susquehanna Financial, COLM continues to face substantial challenges at retail. Susquehanna believes that these challenges can only be overcome by high spring sell-through and high sales overseas.