Wedbush Thinks That The New Bebe Fragrance Is A Hit For IPAR

Wedbush analysts think that Inter Parfums' (NASDAQ: IPAR) new bebe fragrance could be the beginning of a key new franchise. Reorders are beating management's expectations and there are also plans to expand distribution to 40 countries by next year.

Wedbush pointed that IPAR reduced its advertising cost by 7%, and maintained Outperform rating on the stock with a price target of $16.

Inter Parfums (IPAR) dropped 3.69% today, and closed at $10.97.