Apple To Finally Deliver On White iPhone Promise: Bloomberg

will finally begin selling the white iPhone 4 model “in the next few weeks”,

, citing people familiar with the matter. The white iPhone has been delayed for some 10 months.

will begin selling the semi-mythical white model by the end of April after Apple managed to resolve several manufacturing challenges , Bloomberg said.

had been delayed since its June 2010 unveiling due to a problem with peeling paint and a sensor in the device, according to Bloomberg.

added that Apple isn't planning to unveil the next iPhone model at its upcoming developers conference in June; instead, the Cupertino company may release it in September.