Market Overview

Activision's New Call of Duty Title Set to Break Sales Records

Bloomberg reports that GameStop (NYSE: GME) sold over 1 million copies of Call of Duty: Black Ops II on Tuesday when the Activision Blizzard (NASDAQ: ATVI) title went on sale.

Black Ops II is shaping up to be our biggest game launch of all time,” Tony Bartel, president of the Grapevine, Texas-based chain, said yesterday in an e-mail. “GameStop sold more than 1 million units worldwide during our midnight launch period.”

According to Bloomberg, Black Ops II will probably sell between 6.5 million and 7.2 million copies in the U.S. and U.K. during the first 24 hours it is available. Michael Olson, an analyst with Piper Jaffray, said that this would exceed sales of last year's version of the game by as much as 10 percent.

Olson added that the first 24 hours of sales usually equate to around 25 percent to 35 percent of the total through the December holiday period. On Wednesday, GME had risen a little less than 1 percent to $23.44 and ATVI was down 0.28 percent to $10.69 heading into the closing bell.

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