Instagram has turned the definition of the "photo album" on its head. No longer do people need to worry about dusty pictures or delicate negatives -- in a digital world, everything is captured all in one place.
That one place and its 300 million users is now worth about $35 billion.
Facebook Inc FB purchased Instagram in 2012 for $1 billion and has reaped the rewards.
Instagram photos actually used to show up in Twitter timelines. Now, only an empty link can be seen, while Facebook feeds are littered with selfies and coffee.
Facebook isn't the only company looking to capitalize on this. Well-established brands, celebrities and everyday-people-turned-celebrities have cashed in on Instagram’s popularity.
According to Socialbakers Analytics -- a Facebook Preferred Marketing Developer -- the average post engagement rate of the top 25 engaging brand profile is 3.3 percent on Instagram; for Twitter, the rate is 0.07 percent.
So, which brands are capitalizing on Instagram?
Related Link: 5 Of The Most Popular Instagram Accounts
The Coca-Cola Co KO
Coca-cola uses the photo- and video-sharing platform to display creative images. This could include both company-generated images or the sharing of consumers.
Posts: 353 / Followers: 396,000+
McDonald’s Corporation MCD
Similar to Coca-Cola, McDonald’s likes to share creative images that make their followers hungry.
In a fun (or maybe creepy) twist, the company also has an official Ronald McDonald account. The returning mascot shares photos of his exploits all around the world.
Posts: 168 / Followers: 423,000+
World Wrestling Entertainment, Inc. WWE
The "sport-entertainment" giant is well-known for its use of social media and Instagram is no laggard.
WWE gives its "WWE Universe" a backstage look at their favorite wrestlers. Superstars and divas can be seen preparing for that night’s bout or celebrating that night’s victory, while the Universe spreads its reach even further.
Posts: 2,939 / Followers: 1.3 million
Taco Bell
The Yum! Brands subsidiary uses Instagram to spread the knowledge of its mobile app, among other tasty posts.
Posts: 635 / Followers: 464,000+
Michael Kors Holdings Ltd KORS
As its Instagram profile says, "Introducing #InstaKors - the new way to jet, set, shop! Step 1: Like it. Step 2: Shop it. Step 3: Own it."
The company uses Instagram as another marketing outlet, much like full-page ads in a magazine.
For the high-end retail shoppers out there, Michael Kors might just lead to another purchase.
Posts: 1,280 / Followers: 3.1 million
Image credit: Rosa Menkman, Wikimedia
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