Market Overview

Searching For Work On Twitter? These 6 Companies Are Using Social Media To Hire For The Holidays


Per usual, retailers are hiring seasonal employees to meet the heightened holiday demand that the next two months will bring.

According to the nation’s oldest outplacement firm, Chicago-based Challenger, Gray, & Christmas, hiring will be significantly higher than last year. Taking hiring numbers from 14 of the country’s biggest holiday employers, the firm’s report found that 2014 hiring will total 695,970, up from 518,000 in 2013.

This year, many of those retailers will be tapping into the marketing power of social media, especially Twitter Inc (NYSE: TWTR), to attract Internet-savvy, potential holiday employees.


With more customers ordering holiday gifts online than ever before, United Parcel Service, Inc. (NYSE: UPS) and other delivery companies have big demands to meet.

As such, UPS is hiring between 90,000 and 95,000 seasonal employees for the holiday rush, up from 55,000 last year.

Here is one of the company's tweets flaunting that huge number of job openings:

And who couldn't use a little extra cash for the holidays?


Likewise, FedEx Corporation (NYSE: FDX) will be increasing its holiday hiring from 20,000 last year to 50,000 this year.


The nation's largest retailer, Wal-Mart Stores, Inc. (NYSE: WMT), will also be bringing in more seasonal employees, with plans to hire 60,000 workers (10 percent higher than last year's 55,000).

Related Link: Wal-Mart In Technical No Man's Land As It Awaits Fundamental Catalysts

Unlike other companies on the list, Wal-Mart is less upfront about the fact that it needs seasonal employees, but still, its Twitter presence is strong.

One of the company's most eye-catching tweets mentions an employee who won $1 million in the lottery and is staying on with the company.


With 63,000 temporary positions to fill, The Gap Inc. (NYSE: GPS) will be hiring even more seasonal workers than Wal-Mart.

One of its Twitter tactics is to inform potential holiday employees of the discounts they could receive. Another tweet puts the number of positions into perspective:



Macy’s, Inc. (NYSE: M), the country’s biggest department store company, plans to hire 86,000 temporary employees. Last year, the company hired only 7,000, making this year’s number an increase of over 1,200 percent.

Like Target, the company is getting specific on Twitter, targeting local markets:

Posted-In: Holiday Hiring holiday shopping season twitterCrowdsourcing Media General


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