Market Overview

Keynote Systems: Cloud Business is Anything But Dreary

Co-authored by Tuomo Kallio

In what has become widely known as "Cloud" data analysis across the Internet, Keynote Systems (NASDAQ: KEYN) prides itself as a leader in monitoring and testing online portals, e-commerce sites, business-to-business (B2B) sites, mobile operators and mobile infrastructure providers. Vice President of Product Management and Corporate Development, Vik Chaudhary, recently sat down with Benzinga's Tuomo Kallio to talk cloud performance – past, present and future.

Keynote, which was one of the early adopters in the industry, offers on-demand test and measurement solutions everywhere to ensure a satisfying customer experience worldwide. The company has been striving to assist and develop its clients cloud businesses to make them fast, easy to use, and optimized for various devices.

According to Chaudhary, the three main industries that consumers currently focus on and will continue to expand online are retail, travel and financial, with mobile banking and retail shopping growing at an alarming rate. Cloud services are evolving over these categories one step at time, developing into the largest trend amongst companies of all sizes at this time.

Perhaps the largest trending Cloud amenity across the Internet today is customer relation management. Rather than downloading a business management service that requires space and possibly cost, web-surfers looking to acquire a personal or professional account can do so with incredible ease. Sites such as salesforce.com (NYSE: CRM) offer these services and more. As a Cloud provider, Keynote offers performance monitoring for many online portals, e-commerce sites and B2B sites.

And business-to-business has been dipping its toes into the Cloud water for some time now, according to Chaudhary. Companies are beginning to pay attention to the invaluable data Cloud services can provide to each other and their workers. For example, large companies have found Cloud services useful in terms of offering employee incentive programs.

For cloud tracking, many wonder "how safe is this?" The thought that infrastructure needs security to prevent hacking along with the wonder of whether or not personal information is transmitted through Cloud is a general concern among businesses and consumers alike. The good news is, 80% of websites utilizing Cloud services do some sort of tracking. The even better news? Keynote is now launching a new solution to ensure privacy.

Keynote Web Privacy Tracking [WPT] is a way for websites wanting to “track the trackers.” Going beyond identifying the companies placing cookies, WPT gives insight into 3rd parties that violate a company's privacy policies across all pages on the website. WPT matches each cookie against a database of over 565 companies and provides detail on what privacy policies are not shared by a violating tracking company.

When asked about global growth in different regions, Vik Chaudhary points out that North America and Europe are the key regions, but also Asia-Pacific is becoming more and more important.

The shares of Keynote Systems are down about 11% year-to-date, but traders who think that cloud computing has a lot of room to grow might want to take a closer look at the company. Traders who are looking for a more diversified option could take a look at First Trust ISE Cloud Computing Index Fund (NASDAQ: SKYY).

To learn more about Keynote Systems, please visit http://keynote.com/index.html.

For more articles, follow Tuomo Kallio on twitter @TuomoKallio and Katey Stapleton @KateyStapleton.

Posted-In: cloud Vik ChaudharyTopics Tech General Best of Benzinga

 

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