Market Overview

Q3 Purchasing Trends Revealed

LivingSocial, the international online mobile service for group or crowd sourced discounts, has revealed the customer purchasing trends gathered from it's Q3 data.

According to Market Watch, “LivingSocial members were busy dreaming of becoming race car drivers, prepping for football season and going out for brunch this summer. The complete findings look at trends among the 4.8 million Daily Deals LivingSocial sold in the U.S. during the third quarter (July-September) of 2011.”

The results are unarguably fascinating and, more to the point as far as Living Social is concerned, will give invaluable information going forward.

"By analyzing our offerings on a quarter-over-quarter basis we're able to better understand the sorts of experiences that are resonating with our members and can more accurately forecast trends," Mandy Cole, Senior Vice President of Sales, LivingSocial, said to Market Watch. "From Segway tours, to indoor rock climbing, to go karting - our members had a great time this past quarter. LivingSocial will continue to offer a mix of quirky, fun and practical offerings to match the interests of our members."

Key results included magazine subscriptions increasing 236 percent, football tickets up 411 percent, and soccer tickets up 136 percent.

Living Social members also consumed 28,742 hot dogs in Q3.

The full results display a startling array of pastimes undertaken during a difficult economic period, which can only be good for Living Social.

ACTION ITEMS:

Bullish:
Traders who believe that Living Social will continue to rise might want to consider the following trades:

  • Even in a tough climate, consumers are continuing to spend money on days out and meals, when there are savings on offer.

Bearish:
Traders who believe that Living Social will slip may consider alternate positions:

  • People only have so much disposable income. If the economy keeps sliding, these frivolities are the first things to be cut out.

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

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