Hershey Looking Tasty At JP Morgan

em>Joel Elconin is the co-host of

, a daily trading idea radio show.

The Hershey Company

shares are trading higher by $2 at $92.75 in Wednesday's session. The catalyst the rally is an upgrade from JP Morgan from Neutral to Overweight. Also, the firm raised its price target from $90 to $100. After a higher open ($91.82 vs. Tuesday's close of $90.75), it only retreated to $91.75 before continuing higher. So far, it has reached $93.06 and is not trading far from that level. The current high coincides with several other highs made at the $93 level in June and August. Also, the current intraday high is within $0.03 of its post Flash Crash high from September 9 at $93.09.