When Startups Join Forces
What happens when a former Yahoo! VP starts a new firm and joins forces with a company that specializes in tag management?
We're about to find out now that nPario, a company that aims to empower business users to drive more relevant experiences for their customers through data, has joined forces with Ensighten, a young firm that describes itself as "an enterprise tag management solutions innovator." nPario was founded by Bassel Ojjeh, the former Senior VP of the Strategic Data Solutions division at Yahoo! (NASDAQ: YHOO).
"As the only company in the industry that offers comprehensive audience data solutions on an open and extensible architecture, nPario is expanding its service portfolio," the two companies wrote in its press release this week. "The partnership with Ensighten provides nPario customers with an industry-leading tag management solution."
More specifically, Ensighten said that its enterprise tag management solutions "enable the world's largest enterprises to manage their websites more effectively." Ensighten also claims that its tag management platform can replace hundreds of lines of code per web page "with a single line of code and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third party service, such as web analytics tags or advertising pixels."
To put its use into perspective, Ensighten said that its international Tag Delivery Network serves more than 60 billion tags every year, reaching 13,000+ web domains. Ensighten said that it has sped up page load times while handling more than $16 billion in e-commerce for its customers -- Sony (NYSE: SNE), Microsoft Stores (NASDAQ: MSFT), Monster.com (NYSE: MWW), A&E Networks, LendingTree, and Lenovo, among others.
"The capabilities of Ensighten, combined with the power of nPario's multi-patented Big Data platform, deliver a full-service solution that yields superior audience insights and powers revenue-generating marketing campaigns," the two companies insist.
“nPario's Big Data insights and patented technology give clients a clear view of their Audience DNA – consumer data stored across all channels,” nPario founder and CEO Bassel Ojjeh said in a company release. “We're the only company in the industry that provides such a robust set of Big Data solutions for advertisers and publishers, and through our partnership with Ensighten, we're extending our advertising and marketing ecosystem reach to offer customers an end-to-end solution.”
nPario said that it provides clients with apps "that deliver highly relevant insights designed for specific users, including account executives, analysts and advertising operations professionals."
Last month, Ojjeh shared nine brilliant startup tips with Benzinga, which included a bold assessment of entrepreneurs who get excited when they announce a new round of funds.
"Funding is not an achievement," Ojjeh insisted. "It's merely a way to buy time to reach a goal. I'm puzzled when I see companies tout how much funding they received. Would the same companies issue a press release if they received a loan from [a] bank?"
Ojjeh also said that advisors are a "great source of insights and wisdom for an entrepreneur" and that you should "use them abundantly.”
“Avoid something called 'founderitis,' Ojjeh added. "It's a condition that occurs when founders feel they deserve it all and know it all.”
In addition to his startup tips, Ojjeh also shared a horror story with us. “The funding process involves handling rejections and dealing with people who know less about your space and find you somewhere between extremely brilliant or terribly boring, so there's not much to like,” Ojjeh explained.
“One of the vivid horror stories I have about funding occurred when I was delivering a presentation to a group of prospective investors. All were seated in front of their laptops. About 10 minutes into the presentation, I realized I could have walked out of the room, and they wouldn't have noticed because they were focused on their screens.”
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