LinkedIn Corporation's New Way To Rank Colleges And Universities
Finding the best university or college to attend has traditionally involved consulting one of several reputable "top university" lists such as the one published by U.S. News & World Report.
How schools were ranked involved what U.S. News called a "two pillar" approach consisting of "quantitative measures that education experts have proposed as reliable indicators of academic quality" and a "researched view of what matters in education."
Something Completely Different
In its rankings, LinkedIn Corporation (NYSE: LNKD) took another approach. Given the fact most students attend college to give them a better chance to obtain a desirable job after graduation, LinkedIn started there.
The LinkedIn system involved analyzing employment patterns of the more than 300-million LinkedIn members to determine first which jobs were most desirable.
By pairing notable graduates with those desirable jobs, researchers determined which schools produced the best career outcomes for their students. Those schools were ranked according to the results of those career outcomes.
Desirable Jobs And Companies
Based on LinkedIn data, a desirable job was a job at a company deemed desirable by being chosen by notable graduates over other companies.
One example of how a desirable company was chosen involved comparing two companies. If more employees chose to leave the first company to work for the second, the second company was deemed more desirable.
Another factor was retention. If one company tended to keep employees longer that was considered a more desirable company.
Once desirable jobs and companies were chosen, the next step was to determine the percentage of relevant graduates who obtained those desirable jobs.
The results produced a ranked list of universities for each job by profession.
Related Link: LinkedIn Has Been Flying Under The Radar
Best Schools For The Best Jobs
In the field of design, the best schools were Carnegie Mellon, School of Visual Arts (NYC) or the College for Creative Studies (Detroit).
The entire LinkedIn University Rankings list can be found here.
At the time of this writing, Jim Probasco had no position in any mentioned securities.
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