Now that Facebook has opened the kimono, it's time for us to sift through every detail we can find. Inevitably, we'll all want to benchmark Facebook against the other social media companies that have gone public, in order to try to forecast the company's performance on opening day – and beyond. According to one metric, Facebook is well-positioned for success.
Based on revenue per user, Facebook is well ahead of peers LinkedIn, Pandora, Zillow and Zynga. Check out the dynamic infographic below for the details. Needless to say, Facebook generated more than $4.40 per user a year before its IPO. Zynga was next at $3.60, with LinkedIn far behind at $2.70.
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