E-Trade Launches New Adaptive Portfolio, Seeks To Change Automated Investing

E-Trade Financial Corp ETFC just launched a new investment solution that combines automated investing and human support, called Adaptive Portfolio. This new tool offers, unlike traditional auto-investing solutions, “a distinctive combination of actively and passively managed funds.”

The solution seeks to adapt to each customers’ investment objectives, time frames, and risk tolerance, and provides “automated rebalancing and access to a managed account support team.”

Adaptive Portfolios boast the following features:

• Portfolios include a combination of mutual funds and ETFs, or ETFs only,
• No proprietary products,
• One percent target cash allocation across all portfolios,
• Automated drift rebalancing,
• Access to a dedicated managed account support team,
• Annual net advisory fee of 0.3 percent with no separate trading commissions, and
• Account minimum of $10,000.

“As a hybrid financial services company focused on digital investing backed by human support, this new offering embodies our strengths. Adaptive Portfolio makes it easy for even the most novice investor to set up a diversified portfolio online, while also providing access to a dedicated team of financial consultants,” Dave Herbert, SVP of Retail Services said.

Lena Haas, SVP of Retirement, Investing and Savings added, “When examining the automated investing landscape today, investors typically are limited to passive management strategies… With the introduction of Adaptive Portfolio, we aim to kick-start a new phase in the automated investing evolution by offering investors access to more strategies to help them meet their goals.”