ADT Corporation Expands Video Surveillance Portfolio - Analyst Blog

The ADT Corporation (ADT), an electronic security provider, expanded its video surveillance portfolio by launching new cloud storage solutions, targeting the requirements of small business owners in the U.S.

The extended video offerings will aid clients in keeping a tab on their most critical assets, with the flexibility to store video footage on-premise or in the cloud. Moreover, the business owners will be able to scale their investment up or down over time, per their business needs.

Cloud Applications

ADT's secure cloud video solutions will allow the users to track and manage daily business operations at multiple locations simultaneously. The solutions also offer event-triggered notifications with cloud-based videos that can be accessed through any Internet-connected device, including smartphones and tablets.

Along with multi-screen viewing capabilities to track employees, the solutions also allow greater control over inventory, sensitive business and customer data.

Further, the cloud systems will enhance audit capabilities with motion-triggered video storage and alerts. Its archived video playback feature will help in incident investigations.

Cloud Video & Storage Solutions

ADT's Onsite Storage Solutions provide on-premise video storage for monitoring employee and customer interactions. This feature can deter theft and other crimes, particularly in retail, and food and beverage businesses.

Clients can also set event-triggered activity alerts, wherein date and time-stamped video history may be accessed on their DVR devices at any time. The clients can thus ensure that their employees are adhering to safety practices.

The company's interactive business solution ADT Pulse offers real-time video capabilities. The solution comes with features including systems activation/deactivation, temperature regulation and lighting controls.

To Conclude

A recent study states that robust growth in the cloud services market is set to continue in the near future. According to the study, the number of small businesses using a paid cloud solution is expected to triple in the next three years.

With its established cloud solutions, ADT is poised to capitalize on the growth potential as small business owners increasingly seek protection and automation of their business operations. Based in Boca Raton, FL, the company presently enjoys a strong competitive position as a leading security provider in the U.S.

ADT presently holds a Zacks Rank #3 (Hold). Some better-ranked stocks in the computer & technology sector include Advanced Micro Devices, Inc. (AMD), Brightcove, Inc. (BCOV) and Digital River Inc. (DRIV), each sporting a Zacks Rank #1 (Strong Buy).