Samsung Securities Maintains Buy Rating, $180 PT on Baidu

Symbols: BIDU
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Samsung Securities is maintaining its Buy rating and $180 PT on shares of Baidu, Inc. (NASDAQ: BIDU).

“Baidu announced on Jul 8 a major company reorganization which included the formation of four business functions—sales, commercial operations, user products and technologies, and commercial products and technologies,” Samsung Securities writes. “The firm appointed a VP to be head of each division—all reporting to CEO Robin Li. Baidu also announced that SVP Haoyu Shen resigned for personal reasons and will leave at end-July.

“Maintain BUY and our 12-month DCF-based US$180 target. Today's announcement is unlikely to have an impact on the firm's P&L. In fact, the reorganization could lead to stronger earnings growth in the mid-to-long term. If Baidu's shares trade down on the announced resignation, this would provide enhanced upside potential.”

Baidu closed Friday at $147.78.


 
 
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