UPDATE: Benchmark Initiates Buy, $37 PT on Nielsen Holdings

Benchmark initiates its coverage on Nielsen Holdings

with a Buy rating and a price target of $37 as the company's growth is driven by TV expansion and online and mobile audiences. Benchmark says, "We consider Nielsen a unique investment opportunity as the Company is a major provider of television, online and mobile media audience measurement data. Nielsen has the leading position in the US and about 100 markets around the world in providing audience measurement data, media and marketing information services, consumer behavior analytics and intelligence. No single competitor in any market can match Nielsen's comprehensive service offerings. Nielsen has a high degree of revenue visibility with nearly 70% of annual revenues being committed before the start of each year." NLSN closed at $29.24 per share on Monday.