Broadcasting & Cable Industry Update (CBS, ETM)

Analysts Marci Ryvicker and Timothy Schlock at Wells Fargo Securities have released an update on the Broadcasting & Cable industry.

Analysts expect a potential upside to estimates for most traditional media due to a rise in auto advertising. Auto advertising is one of largest ad categories in the U.S., and any growth, or decline in it will have a significant impact. According to analysts, the greatest beneficiaries of the increase in auto advertising have been TV broadcasters.

Among the companies in their coverage in the Broadcasting & Cable industry, analysts at Wells Fargo have an Outperform rating for CBS Corporation (NYSE: CBS), and a Market Perform rating for Entercom Communications Corp. (NYSE: ETM).