TASER's Growing Market Opportunity: Weapons, Cameras And Oakley Sunglasses

TASER International, Inc. TASR presented at Imperial Capital’s 13th annual Security Investor Conference held on December 8, with the company’s president Luke Larson speaking about the growing market opportunity for TASER weapons, as well as the Axon platform.

Analyst Jeff Kessler maintains an In-Line rating on the company, with a price target of $27.

Kessler mentioned that the event was “one of the premier strategic events for the security sector, in which over 65 public and private companies presented and/or held one-on-one meetings with investors.”

TASER Platform

TASER presented its officer safety plan, which paid $22–$31 per month for the complete TASER, camera, Evidence.com and service package plan. The company believes that with this “recurring revenue program,” it will be able to reduce the upgrade cycle to five years, from the current eight to 10 years.

Larson stated that the company’s “platform” combined all services and had 250,000 TASERs connected to it, along with 100,000 camera and software systems. This was being used to create a “digital evidence workflow.”

“Up until recently, companies with cameras have had to burn the video and pictures to a CD, then transport the CDs in a truck. That is a real cost, but now this can all be done online,” Kessler stated.

Axon

TASER also introduced the “Axon Flex 2,” which is a small cylindrical camera fitted to the side of Oakley glasses used by the police.

The company said that agencies could now share data from the TASER platform, not only within their agency but also between agencies, and that over the next two years, “Axon” could become a brand that was more than just a camera, to being a provider of secured digital evidence.