Netflix Loses 4% Following Concerning M Science Report

Shares of

were trading lower by more than 4 percent on Wednesday after M Science, a research focused firm that relies on data analytics in its analysis, issued a warning. According to M Science, a "churn among price-affected subscriber" likely drove a third quarter domestic subscriber miss. The report also comes a day after Netflix's management team presented at Goldman Sachs' "Communacopia" conference. According to

management said that its game-plan over the next few years is for half of its entire content to be original programming. "We don't necessarily have to have home runs," Netflix's Chief Financial Officer David Wells was quoted as saying. "We can also live with singles, doubles and triples especially commensurate with their cost." Shares of Netflix are trading lower by nearly 20 percent since the start of 2016 and were beaten up after the company's second quarter earnings print fell short of expectations. Analysts at

even described the earnings report as being the "mother of misses." Shares staged a rebound as many investors felt that an $80 per share level represents the bottom in the stock. However, the stock tested the $100 per share level several times throughout September but failed to hold the level and traded as high as $100.35. After more than hour of trading on Wednesday, shares of Netflix were lower by 4.39 percent at $93.34.