Tigress On Auto Industry: 2016 Could Be Better Than 2015

Tigress Financial Partners is bullish on the U.S. auto industry and expects 2016's total auto sales will meet or even exceed 2015's record level of 17.5 million sold. In a research report published Tuesday, the analysts cited their bullish view on pent-up demand from consumers coupled with historically low interest rates. Meanwhile, the innovations in "infotainment," safety and collision avoidance systems are appealing to consumers.

The analysts reiterated a Buy rating on

as the company will continue to benefit from its F-Series truck line and strong growth coming from the Lincoln brand. Ford's investments in its methods of production, continued expansion into international markets and operating improvements will result in an increase in its economic profit and greater shareholder value creation.

The analysts also reiterated a buy rating on

given its market leading position, impressive and dominant status in the trucks, SUVs and luxury car segments. Meanwhile, General Motors is showing improving operating performance, a strong financial position and investments in innovation which will drive economic profit and greater shareholder value creation. Also, the analysts suggested that General Motors' stock is trading at a "major discount" to its shareholder value creation potential.

On the other hand, the analysts continue to rate

with a neutral rating despite being "big fans" of the cars and its CEO Elon Musk. Nevertheless, Tesla faces "unforeseen risks and potential delays" in its manufacturing process. The stock is also trading at a high valuation with strong volatility swings.