Discover The Value In Discover Financial

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    Discover Financial Services DFS's current trading price of $52.70 represents a 22 percent discount to Yahoo! Finance’s average analyst price target.
  • Discover Financial has a 10.12 price-to-earnings ratio, compared to P/Es of 27.31 and 28.35 for Visa Inc V and Mastercard Inc MA, respectively.
  • Discover Financial's dividend yield is 2.02 percent, higher than American Express Company AXP's 1.82 percent and nearly twice Visa’s 0.71 percent yield.
  • The company has had earnings surprises in 12 out of the past 15 quarters.
  • Related Link: Starbucks' Cards Hold More Cash Than Some Banks Hold In Deposits

    Discover Financial could be a good fit for investors looking for a play in financials following the recent interest rate announcement.

    Even in the prevailing low-rate environment, three analysts raised their price targets an average of 4.7 percent following their Q1 earnings release.

    Discover has already rebounded 2 percent from lows hit Thursday after the Federal Reserve Bank’s announcement that rates would stay put. Shares traded Friday at $52.64 two hours before the close.

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Posted In: Analyst ColorLong IdeasNewsAnalyst RatingsMoversTrading IdeasYahoo! Finance
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