Apple Pay Has Completed The Commerce Trifecta: In-Store, In-App, In-Browser

Apple Inc. AAPL detailed its expansion plan for Apple Pay at the Worldwide Developers Conference (WWDC). According to Josh Beck of Pacific Crest Securities, Apple's new plan for its mobile payment system resulted in it completing the "commerce trifecta" of boasting in-store, in-app and in-browser payment capabilities.

Apple Pay will be available this fall on iOS 10 iPhone and iPad devices in addition to macOS Sierra computers.

Beck stated in his research note that Apple oversaw roughly $1 billion in volume in its Apple Pay system in 2015, but the volume levels could grow to $21 billion over time. The company can grow its market share in the online payment system by leveraging partnerships with third-party apps including Square Cash, which was featured in the iMessage App Store and a demonstration was given during the WWDC presentation, during which $200 was exchanged via iMessage.

Related Link: Is Apple Pivoting Into A Subscription Software Company?

Apple also demonstrated a macOS checkout scenario via an iPhone fingerprint. As such, the analyst believes that a full-out integration of Apple Pay across desktop and mobile browsers will be ready for consumers as soon as this fall. However, the analyst stated that the fall availability "may limit the impact" of Apple Pay in 2016.