The market favored Twitter Inc TWTR's actions to loosen its 140-character limit in addition to adding Debra Lee to the board. Twitter shares climbed more than 2 percent before falling back to close with a 0.35 percent gain by Tuesday's close.
Axiom’s Anthony stated on CNBC that Debra Lee’s appointment “brings experience and connections in advertising and TV, which should be helpful to Twitter."
Additionally, Twitter’s new policy, "allowing users to add photos, videos, and links to tweets without counting them against the 140-character limit… would have immediate impact on improving the user experience." This would increase user retention and help with user engagement noted the analyst.
Shares of Twitter closed at $14.34.
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