Cramer Says He Likes Bargain Stores: It's All About Value

On Thursday’s "Remix," CNBC’s Jim Cramer said that bargain store stocks are winning stocks. The expert noted that one conclusion he could draw from this year’s earnings calls was that “people want value.”

The latest recession has had an impact on consumption, Cramer explicated.

“There is a new generation of Cramers out there, and they aren't spending as often as they used to. And when they do, they eschew frills, they want value or they aren't buying at all,” he said.

Below is a look into Cramer’s arguments regarding why stores that offer value are gaining customers and stand as good investment options right now.

Related Link: Cramer's "Lightning Round" Picks And Passes: First Solar, Lending Club, Dominion Resources And More

Value Is King

Cramer first looked into fast food restaurant chains. While he would rather eat at Shake Shack Inc SHAK than at McDonald's Corporation MCD, the fact is that the former is too expensive for the current market. Consequently, the analyst would rather hold the latter’s stock.

The expert then pointed out that Johnson & Johnson JNJ, which is up more than 3 percent year to date, is the best performing large-cap pharmaceutical company. Thus, he would advise staying long the stock.

Similar to Shake Shack’s case, Cramer said he likes Six Flags Entertainment Corp SIX a lot; however, Cedar Fair, L.P. FUN may be cheaper right now – and don’t forget about the 5.7 percent yield, he reminded.

Cramer then recommended Weyerhaeuser Co WY. “Both Lowe's and Home Depot said that lumber is strong, there is no way I'm going to turn my back on WY,” he said.

In the tech space, Cramer said QUALCOMM, Inc. QCOM looked okay, although he likes Skyworks Solutions Inc SWKS better.

In the solar industry, it’s all about First Solar, Inc. FSLR, and not SolarCity Corp SCTY.

Finally, there’s TJX Companies Inc TJX, which offers terrific value.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.