GoPro Now Trades At Bargain-Bin Valuation Metrics

GoPro Inc GPRO has fallen off a cliff. Down 20 percent in after-market trading on Wednesday following negative guidance revisions, shares have flirted with single digit territory. For a stock that traded in the $60s a year ago, that's a massive disappointment for anyone involved.

Analyst Trip Chowdhry told Benzinga after the selloff that the company is a "declining asset business," and added that it should be compared to Zynga Inc ZNGA, Groupon Inc GRPN or Fitbit Inc FIT -- singularly-focused, momentum-reliant stocks that ultimately fell short.

Related Link: Chowdhry: GoPro Is 'Declining Asset Business,' No One Would Touch In M&A

So Just How Cheap Is GoPro Stock Now?

Even more odd, GoPro has now shifted from a high-priced momentum name to a value play (or value trap). The stock trades at a Price-to-Earnings Growth multiple of just 0.50 -- anything below 1.00 is viewed as cheap by investors.

GoPro also trades at a P/E and forward P/E in the 12.0 range, significantly below Ambarella Inc AMBA, Fitbit, or even the aforementioned Zynga.

Value Trap?

As the Wall Street Journal wrote in December, GoPro could be a value trap in 2016. The outlet cited poor hero4 Session sales over the Fall and holidays, along with shrinking fourth quarter revenue. "Ambarella also said weakness in the action-camera business is expected to last into the first half of next year, suggesting that a major new lineup from GoPro is unlikely until the second half," columnist Dan Gallagher wrote at the time.

Despite the stock's cheap valuation, " it’s more likely a value trap until GoPro’s plans for next year come into focus," Gallagher added.

GoPro trades near $11.85 in Thursday's pre-market action; it was near $50 exactly one year ago.