Where Are People Using Apple Pay?

In a new report, Phoenix Financial Services analyst Greg Weed looked at which retailers are participating in Apple Inc. AAPL’s Apple Pay digital wallet program and exactly how much their customers are using Apple Pay.

The Phoenix study looked only at credit cards linked to Apple Pay and references a Credit Card Monitor survey of more than 9,000 credit card holders.

According to the survey results, 67 percent of those making a credit card purchase with Apple Pay have made an in-app credit card transaction. In addition 32 percent of Apple Pay credit card transactions recorded by customers were in-app.

Other than Apple stores, McDonald’s Corporation MCD, Macy’s Inc. M and Subway topped the list of merchant brands in which Apple Pay users made at least one in-store purchase using a credit card.

In terms of high-frequency purchases, McDonalds, Walgreens Boots Alliance Inc WAG and Subway are the top retailers for high-frequency (at least once per month) Apple Pay credit card transactions.

Disclosure: the author holds no position in the stocks mentioned.