Morgan Stanley: Himax Is The Best Hardware To Play Augmented And Virtual Reality

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  • The share price of Himax Technologies, Inc. (ADR) HIMX has appreciated 19.93 percent over the past month, although the shares are trading significantly below their 52-week high.
  • Morgan Stanley’s Charlie Chan has initiated coverage of the company with an Overweight rating and a price target of $8.50.
  • Chan believes the stock is the best proxy play in hardware for augmented and virtual reality.
  • Morgan Stanley analyst, Charlie Chan, believes that Himax’s “strength in micro-processor technology and role as a strategic supplier positions Himax well if smart glasses gain momentum.”

    Augmented, Virtual Reality And Venture Capitalists

    Venture capital investments in augmented and virtual reality have grown to $3 billion over the past two years, with global platforms either acquiring terms or intending to begin production of smart headsets in 2016.

    “Given the segment's momentum, we believe 2016 will be an inflection point for AR smart glasses,” Chan stated.

    Related Link: Apple Is Building A Virtual Reality Supply Chain With Disruptive Potential, New Research Shows

    Chan believes that the company is well-positioned to benefit from the acceleration in the augmented reality space, given Himax’s strong micro-projector technology, which is supported by an LCoS chip.

    The Influence Of Smart Glass

    Smart glass related sales are estimated to contribute 17 percent of the company’s revenues in 2016, from 2 percent in 2015.

    “[W]e expect Himax to usher in a new product cycle for this legacy business by introducing its AMOLED driver IC and TDDI products. More importantly, we think the stable cash flow and customer base of this business can help support the LCoS business,” Chan added.

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    Posted In: Analyst ColorLong IdeasInitiationAnalyst RatingsTrading IdeasAugmented RealityCharlie ChanMorgan Stanleyvirtual reality
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