"The question is whether these promos are part of an offensive strategy, or reactionary to the current sales environment," said Deutsche Bank's Adam Sindler, who maintained a Hold rating and $12 target on the retailer.
Pier 1 is off about 20 percent year-to-date and traded recently at $12.28, up $0.08.
Bricks Vs. Clicks
However, Sindler said merchandise margins for Pier 1, even excluding shipping, began to fall once its web sales picked up.
Moreover, an important part of Pier 1's web strategy relies on "buy online, pick up in store," according to Sindler, who said the shuttered stores will thus also cut into online revenue.
Low Expectations Doesn't Equal A Shoe-In
Sindler also cited Pier 1's recent strategy shift from "going all out on e-commerce revenue growth to a greater focus on profitability."
Analysts on average maintain a Hold rating and $14.73 target on Pier 1.
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