Amazon.com, Inc. AMZN reported that 10 million new members tried Amazon Prime over the holidays.
Robert W. Baird analyst Colin Sebastian felt that a lack of peak day data from Amazon was a concern. Sebastian saw e-commerce sales inline with Baird’s estimated growth of 13 to 14 percent.
Sebastian noted that early data pointed to Amazon, eBay, Inc. EBAY and Google Inc. GOOG underperforming the broader online market.
The firm rated Amazon Outperform and with a $340 price target.
Amazon.com, Inc. recently traded at $308.97, up 1.96 percent.
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