Bank Of America On Finish Line: 'Trends Healthy, But Promos Upticking'

Robert Ohmes of Bank of America commented on Wednesday following key takeaways he observed at the Roosevelt Field Mall during the Holiday shopping period thus far. According to Ohmes, athletic footwear and apparel momentum appear to be “very healthy” with strength seen in

and its Jordan line of basketball shoes. “While athletic footwear is less promotional than the rest of the mall, we noticed an uptick in promotions versus 2013.” The analyst observed discounts in Nike Free (discounted to $80 from $100), Flyknit Free (discounted to $80 from $120), some discounts in non-retro Jordan styles, Nike Hyperdunk basketball along with technical running brands. Ohmes believes that

will continue discounting excess non-Retro Jordan products. However, Ohmes did note “stronger than expected” trends at the

Finish Line in-store shops. Ohmes concludes that there is a less favorable risk to reward profile for Finish Line, along with its peer

heading in to 2015. Shares of Finish Line were maintained with a Neutral rating with a price target raised to $29 from a previous $28.