Edmunds.com: Black Friday Will Boost November Car Sales
While many consumers are shopping for a great Black Friday deal for a new TV or tablet, Edmunds.com is predicting this year's Black Friday will help boost overall November new car and truck sales.
“Car sales will remain elevated in November in large part because of Black Friday,” Jessica Caldwell, senior analyst at Edmunds said in a press release. “In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to drive into the holiday shopping season.”
Edmunds is projecting that 1,261,813 new cars and trucks will be sold in the United States throughout the month of November. This figure does represent a 1.3-percent decrease from October's sales, but a 1.6-percent increase from November 2013.
Edmunds is projecting General Motors Company (NYSE: GM) will see a 0.6-percent sales increase in November when compared to the same month a year ago. On the other hand, Ford Motor Company (NYSE: F) is projected to see a 1.4-percent sales decrease from a year ago.
Edmunds is also projecting General Motors to maintain its market share leadership position with a 16.9-percent market share while Ford is expected to hold on to the No. 2 spot with a 14.8-percent market share. Third-place Toyota (NYSE: TM) is estimated to a 14.3-percent market share.
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