Pivotal Research Group Views Potential BrightRoll Acquisition as Positive for Yahoo!

In a report published Tuesday, Pivotal Research Group analyst Brian Wieser reiterated a Hold rating and $41.00 price target on

. In the report, Pivotal Research Group noted, “TechCrunch is reporting that Yahoo is in talks to acquire video platform BrightRoll for ‘anywhere from $500mm to $1bn'. We think that BrightRoll is emblematic of the kind of acquisition that Yahoo should be pursuing. Although clarification as to whether or not Yahoo can tax efficiently monetize Alibaba and Yahoo Japan will be more critical in catalyzing Yahoo stock (and casting the activist investment fund Starboard aside given its recent missive), we would view a BrightRoll transaction very positively for Yahoo.” Yahoo! closed on Monday at $38.95.