UPDATE: Wunderlich Securities Reiterates On Rentrak Corporation Following Kantar Media Purchase

In a report published Friday, Wunderlich Securities analyst Matthew Harrigan reiterated a Buy rating on

, and raised the price target from $75.00 to $80.00. In the report, Wunderlich Securities noted, “We are increasing our price target on Buy-rated Rentrak (RENT) to $80 from $75 off revisions for yesterday's purchase of the Kantar Media U.S. TV measurement business and higher confidence in the law of small/large number effects helping Rentrak raise its 1% vicinity share of total TV research spending. We have nil confidence in nailing outer year estimates but with so many clients and partners attesting to the superiority of Rentrak's census products, including GroupM Global Chairman Irwin Gottlieb, there is asymmetric risk to the upside. The new $80 target adjusts for the WPP plc/GroupM/Kantar deal activity and still relies on WSI's S&P linked valuation approach. This is triangulated with a matrix that looks at share price potential off F2019 EBITDA multiples and equity discount rates.” Rentrak Corporation closed on Thursday at $72.07.