Brean Capital Sees comScore As Well Positioned For Change

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In a report published Wednesday, Brean Capital analyst Todd Mitchell reiterated a Buy rating and $44.00 price target on
comScoreSCOR
. In the report, Brean Capital noted, “ComScore well positioned for change. Over the past few years, comScore has moved adroitly to transform itself from an Internet 1.0 to an Internet 2.0 company, most notably with the development of vCE and its strategic alliance with Google's DoubleClick. Last week's Ad Week gave us a clearer picture of the industry's growing demand for programmatic buying tools and cross-platform measurement, as well as comScore's favorable position at the intersection of these two trends. "Our observations give us greater confidence in our assertion that the company's alliance with Google will serve to accelerate growth in the coming quarters as DoubleClick seeks to maintain its edge over an emerging Facebook and deepen the market for programmatic buying through the incorporation of independent verification, as well as increasing conviction that there is growing demand for cross-platform measurement which could further deepen the opportunity for comScore. As a result, we reiterate our BUY rating and $44 target price on SCOR.” comScore closed on Tuesday at $35.66.
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Posted In: Analyst ColorReiterationAnalyst RatingsBrean CapitalTodd Mitchell
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