Deutsche Bank Believes TripAdvisor's Instant Book Footprint Is Already Encouraging

In a report published Monday, Deutsche Bank analyst Lloyd Walmsley reiterated a Buy rating and $122.00 price target on

. In the report, Deutsche Bank noted, “We believe investors are overly pessimistic about near-term prospects for TripAdvisor's new Instant Book (IB) option. In this report, we analyze the existing footprint of IB and find that coverage, today, should provide encouraging conversion improvements on early traffic. Our data shows 58% of top ranked US hotels and 41% of international hotels in key cities have an option with IB. While it will take time to move the needle on financials, we expect to hear positive commentary from the company on IB when it reports 3Q. We see meaningful upside to revenue per hotel shopper long-term and reiterate our Buy rating on TripAdvisor shares.” TripAdvisor closed on Friday at $88.63.