Wunderlich Initiates Rentrak Corporation At Buy

Analysts at Wunderlich Securities initiated coverage on Rentrak Corporation

with a Buy rating and price target of $75 on Thursday. Matthew Harrigan highlighted reasons for initiation: As Multichannel Video Programming Distributors move into multi-platform measurements of viewing, Rentrak's census-based capabilities assume even more primacy. Harrigan stated, “As multi-platform viewing grows, big data is more requisite for targeting ads and assessing viewership. Rentrak uses its census-based sample from set-top box data to project to the general population; best in class data providers also use a similar approach analysts found. Harrigan also declared, Rentrak's rapid acquisition of new TV Everywhere clients testifies to the power of its product proposition. Shares of Rentrak Corporation closed Thursday's session at $52.01.