Stifel Downgrades HomeAway, Waiting for 'Significant' Traction

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In Wednesday's morning summary, Stifel analyst Scot Devitt downgraded shares of HomeAway AWAY from Buy to Hold with a $38 fair value.

Devitt noted the company has showed positive results for its two-pronged transition strategy of shifting from a pure subscription model to a pay-per-bookings model and increasing emphasis on converting listing into bookings.

Speaking on this, Devitt wrote, "This early traction is positive, in our view, but the sustainability of this growth along with other key metrics such as average Revenue per Listing remains in question."

Devitt said he is waiting on the sidelines until he sees a "significant impact" from increased marketing in 2014 and 2015.

Posted In: Analyst ColorDowngradesPrice TargetAnalyst RatingsScott DevittStifel
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