Brean Capital Sees Rentrak As Poised To Show Accelerating Growth

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In a report published Friday, Brean Capital analyst Todd Mitchell reiterated a Buy rating and $72.00 price target on
Rentrak
RENT
. In the report, Brean Capital noted, “As a pure play on digital measurement, Rentrak is poised to show accelerating growth. Rentrak delivered 34% top-line growth in F1Q15. With TV Everywhere growing at a consistent 80%, underpinned by strong customer signings growth and double-digit pricing escalators in its multi-year contracts, this should accelerate to 40% for the full year F2015, and then to even higher levels in F2016 and F2017. "We believe there is a growing awareness of the advantages Rentrak brings to the ad buying process, and that the industry is acutely focused on the need to shift advertising to on-demand content where Rentrak is uniquely well positioned. Both Comcast (CMCSA $52.68, Buy) and DISH (DISH, $62.36, Buy) have highlighted their intention to adopt new models for TV advertising for both their core MCVP and OTT second screen TV Everywhere video services. As TV advertising adopts the economic and execution models of online, it will need to adopt similar measurement and analytical tools. We see Rentrak as singularly well positioned to fulfill this need and believe that the addressable opportunity is well in excess of $1 billion.” Rentrak closed on Thursday at $47.71.
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Posted In: Analyst ColorReiterationAnalyst RatingsBrean CapitalTodd Mitchell
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