Brean Capital Sees comScore As Well Positioned For Fundamentals Acceleration
In a report published Monday, Brean Capital analyst Todd Mitchell reiterated a Buy rating and $40.00 price target on comScore (NASDAQ: SCOR).
In the report, Brean Capital noted, “We believe comScore is well positioned for an acceleration in fundamentals. We believe comScore has invested wisely over the past few years, enhancing its capabilities to offer advertisers a comprehensive view of their online impact.
"These capabilities will be enhanced further when the company completes the integration of vCE with Yahoo (YHOO, $35.62, not rated) and Google (GOOG, $566.07, not rated) in 2H14, which should also serve to accelerate top-line growth, although the timing and degree to which this will happen remains unclear. We believe the market's fixation on vCE versus Nielsen's (NLSN, $46.37, not rated) OCR misses the point that the addressable market is large enough to present a sizable opportunity for both players, and we see a growing resistance to Nielsen among certain advertising agencies who feel Nielsen is price discriminating and attempting to disintermediate them. Given the prospects for an acceleration in growth and the strategic nature of the asset, we reiterate our Buy rating and $40 target price on SCOR.”
comScore closed on Friday at $36.21.
Latest Ratings for SCOR
|Jul 2014||Goldman Sachs||Initiates Coverage on||Buy|
|Mar 2014||Brean Capital||Initiates Coverage on||Buy|
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