JP Morgan and Topkea Comments on Facebook Prior to Q2 Earnings

As we wind down to Facebook's

second quarter earnings, scheduled after the closing bell today, traders might be looking for a little more insight than just the consensus estimates of $2.81 billion in revenue and an EPS of $0.32. To quench their thirst, we have gathered some analyst comments from JP Morgan and Topeka Capital Markets.

- Overweight, $80 On July 14th, JP Morgan reiterated its Overweight rating and $80 price target citing "solid" metrics across both mobile and desktop. The analysts at JP Morgan noted that, based on June data, Facebook has retained an ~18 percent share of overall internet time and a 20 percent share of mobile time excluding Instagram and Whatsapp. To summarize their view, the analysts wrote, "We believe Facebook's virtual ownership of the social graph, strong competitive most, and focus on the user experience position the compnay to significantly improve monetization over time and to become an enduring, blue-chip company built for the long-term."

- Buy, $80 price target The analysts at Topeka are above consensus on revenue at $2.864 billion, but below on non-GAAP EPS by $0.01 at $0.31. However, the team noted it is expecting Facebook to beat its expectations. The team noted that, based on checks through out the quarter, demand for Facebook's inventory remains high and there is more interest in the company's ad platform. They also believe app installations will be a "strong contributor" to mobile monetization.