Goldman Sachs On Why It May Be A Good Time To Build Long-Term Positions In Twitter

Earlier on Friday, Goldman Sachs analyst, Heath Terry reiterated a Buy rating and $52 price target on

. Terry says it is likely Twitter will benefit from product innovation and the recent changes of leadership. Additionally, he believes the focus on monthly-average-users underestimates the value of the company's reach. Instead he suggest looking to advertiser adoption, as it better reflects both the value of the platform and user engagement. Looking ahead, Terry says the recent volatility in the share price presents a good opportunity to increase long-term positions in the company. Twitter's shares rose just over two percent to $38.67, following the release of the note.